By Heather Turner
On a Wednesday afternoon less than one day after a magnitude 7.0
earthquake struck near the capital of Haiti, CNN led the international
coverage of the disaster and delivered some of the first images of the
devastation to homes worldwide (Rainey 2010). Among CNN's nine
correspondents and 40 crew members in Haiti was the network's Chief
Medical correspondent, Dr. Sanjay Gupta, a practicing neurosurgeon
(Rainey 2010). Within days of the earthquake, the coverage that
dominated both CNN's cable and internet content was the story of Gupta
treating a laceration on the head of a 15 day-old baby. While the four minute Gupta-baby-treating clip
brought instant recognition to both the doctor and the network, experts
in media ethics pointed out that several ethical breaches were made,
especially the obvious: the journalist had become part of the story and
therefore, did not operate as an objective observer. The Gupta event in
particular created plenty of fodder within the blogosphere and renewed
the debate amongst journalism practitioners and media ethicists about
the dilemma journalists face when reporting from disaster zones: when
does a reporter observe and when does a reporter help?
The first ethical standards in journalism took shape in the profession
in the early twentieth century as "critics became concerned with the
press's watchdog function and what the public had a right to know"
(Ferre, 16, 2009). Scholars and academics set about creating ethical
guidelines for journalists during this period, culminating in the
creation of the Hutchins Commission during World War II (Ferre, 22,
2009). The group, which included Robert Hutchins, the president of the
University of Chicago and Arthur Schlesinger, studied the effects and
responsibilities of the nation's free press (Ferre 2009). Their
recommendations for journalistic conduct, which included
responsibilities such as "providing daily news that is trustworthy" as
well as "inclusive reporting, free of stereotypes" (Ferre, 22, 2009),
was adopted by journalism schools and elaborated upon by news
organizations and academics. Perhaps one of the most well known is the
code of ethics defined by the Society of Professional Journalists.
According to SPJ, today the organization's "Code of Ethics is
voluntarily embraced by thousands of journalists, regardless of place or
platform, and is widely used in newsrooms and classrooms as a guide for
ethical behavior" (www.spj.org/ethicscode.asp). The SPJ Code of Ethics
includes a preamble and specific guidelines for journalists to follow
under the general themes to minimize harm, act independently, and that
there is journalistic accountability (www.spj.org/ethicscode.asp).
Less
than two days after the CNN began broadcasting footage of Dr. Gupta
treating disaster victims, SPJ reminded journalists of their role in
disaster reporting in a news release. The release, entitled "SPJ
cautions journalists: Report the story, don't become part of it" urged
news organizations to "avoid blurring the lines between being a
participant and being and objective observer" (www.spj.org/news.asp,
2010). By crossing the line between participant and observer, Gupta had
violated several other SPJ ethical guidelines.
One of these ethical breeches occurred in the hours and days after the
Gupta event unfolded live before a global audience: the
misrepresentation of the disaster due to playing and replaying the clip.
The Gupta story was also a lead item on CNN's web site. According to
the SPJ Code of Ethics, news organizations should "make certain that
headlines, news teasers and promotional material, photos, video, audio,
graphics, sound bites and quotations do not misrepresent. They should
not oversimplify or highlight incidents out of context"
(www.spj.org/ethicscode.asp). A consequence of Gupta becoming the focus
of the disaster in Haiti was the under-representation of the roles of
other doctors and aid workers. Bob Steele, of The Poynter Institute and
journalism professor at DePauw University described this process,"It
gives the impression that these are the key people in what's going on
... It's an anecdotal capturing of reality, but there are thousands of
medical personnel doing amazing things in Haiti" (Rogers, 2010). The
subsequent Gupta coverage skewed the reality of what was happening on
the ground in Haiti, as the roles of the very people who should have
been the journalist's focus were downplayed in favor of hyping the role
of the network’s new rock star.
Moreover, material from the Gupta clip was used for promotional
purposes by CNN, which further muddies the hypothetical journalistic
waters. This was widely noticed and criticized by scores of other news
organizations, including the LA Times, NPR, The Salt Lake Tribune and The Washington Post (Brainard 2010 CJR). In a report published in the LA Times blogs, Steele
(2010), summarized: "Frankly, it isn't much of a story ... You can't
help but look at this and worry there is a marketing element to it."
Stephen J.A. Ward, director of the Center for Journalism Ethics at the
University of Wisconsin also worried that the coverage was manipulative,
"Is this compassion or is it congratulations? ... It's almost as if the
networks are saying, 'Look at our correspondent down there.' It gives
me an uncomfortable, queasy feeling" (Farhi 2010). In addition to CNN
recycling the four minute video of Gupta treating the injured baby, the
network also named the crisis "Saving Haiti," and took a major role in
organizing fundraising efforts for relief aid, with the help of CNN's
popular anchor/commentator Anderson Cooper and high profile celebrities
(Lambino 2010).
Perhaps a more disturbing consequence of Gupta's disaster coverage was
that for the first time, all of the major domestic networks also sent
doctor-journalists to Haiti, following CNN's example (Farhi, 2010). The Washington Post
dubbed "Gupta effect," reverberated throughout the television sphere
and provided networks with plenty of material to use to hype their own
brands of participatory journalism. Among the doctors in the field were
Dr. Nancy Snyderman, Chief Medical Editor of NBC News, Dr. Jennifer
Ashton of CBS News, and Dr. Richard Besser of ABC News. Given the
potential ratings gold doctor-reporters can generate, it is not entirely
cynical to think that this is a factor networks take into account when
deciding which correspondents to deploy in such situations. Indeed, it
is not difficult to envision a media environment described by Dr. Bob
Arnot, former Chief Medical Correspondent for NBC News: "The real risk
is here that your producer calls up and says, hey we just saw the other
network’s doctor deliver a baby, could you do an amputation. There’s a
real risk that doctors could be pushed into things they shouldn't be
doing because of the pressure of the suits or the producers, to just get
better ratings" (NPR 2010, On the Media).
Another
violation of the SPJ Code of Ethics doctor-journalists and networks
must consider is the treatment of the disaster victims who unwittingly
become patients in a live broadcast environment. It is a primary
objective for journalists, according to SPJ, to minimize harm and treat
"sources, subjects and colleagues as human beings deserving of respect"
(www.spj.org/ethicscode.asp). Media critics argue that Gupta's footage
and the way it was used by CNN are exploitative of the individuals the
doctor treated. On a recent appearance on National Public Radio's "Tell
Me More," Dr. Kelly McBride of the Pointer Institute highlighted this
issue: "If they're treating patients, they have an obligation to treat
that patient with dignity. And I think its somewhat exploitative because
clearly those patients have no capability of consenting to being part
of - to having their medical situation becoming part of a story" (NPR
2010). Besides the consideration for human dignity in the SPJ Ethics
Code, the subject is one of the few universally accepted ethical norms
of journalism that CNN came into direct conflict with when sending Dr.
Gupta to Haiti and proliferating the resulting footage (Christian and
Cooper 2009).
CNN was quick to respond to the backlash it had created, not by
addressing the specific ethical issues brought up by critics, but by
more or less simply explaining via spokesperson that Dr. Gupta is a
"doctor first." This was essentially the position the doctor in question
took, communicating this via Twitter and during a follow up appearance
on CNN's Larry King Live.
Gupta explained,"Many have asked: of course, if needed, I will help
people with my neurosurgical skills. yes, I am a reporter, but a doctor
first" ( SanjayGuptaCNN, 2010). There was a similar response across-the-board from fellow doctor-journos operating in Haiti at the time, who
likewise said that their role as physicians came before being a
journalist in the field (Farhi 2010, NPR 2010). However, at least one
news executive, Steve Capus of NBC News, expressed discontent in a
response to the critics’ charges and also framed the dilemma that
reporters face in disaster zones, "I'd like to see Bob Steele (Poynter
Institute Scholar) to have to pick up the phone and [lecture] Nancy
Snyderman on the journalistic ethics of driving past a kid who can't
walk anymore because he has a crushed leg ... Where would you draw the
line?" (Guthrie, 2010).