Fake FAIL: Greenpeace, Yes Men "Arctic Ready" Shell spoof site still hilarious
Shell wants everyone to know how happy they are to be pushing their oil operations further north than ever! Hoping for grassroots Shell fans? ... or something of the like, the world's second-largest company launched an online competition for members of the public to create their own ads. The ads use the campaign catch phrase "Let's Go":
Here at Shell, we’re committed to online social media. After all,
it’s the fuel that lubricates the engines of internet communication.
In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.
Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That's why we're launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide.
With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.
So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.
Because tomorrow is yesterday, accelerated.
Of course, by this point, you have likely realized that the "Arctic Ready" site is a spoof of Shell's real site on Arctic drilling. Nonetheless, the spoof site has promulgated a new hilarious meme. Below are some of the ads users (some clearly fooled by the site, others not so much) mocked up.