Friday, February 15, 2013

SOTU: Ratings down - focus on real time reactions up

Which SOTU did you tune into to?

Source: Pew Research Center
This year's coverage of President Barack Obama's State of the Union Address had its moments. Yet, as Marshall Mcluhan famously said, "the medium is the message."

It seems that many viewers abandoned the more traditional TV medium for the fragmented digital world, where watching the SOTU meant simultaneously gauging and expressing one's own opinion on various social media platforms and websites (which were then amalgamated and regurgitated en masse by traditional news outlets seeking to easily package the largely vauge beast that is "public opinion").

Although SOTU TV ratings were down 11% from last year's address, social media sites were abuzz, and as 10,000 words points out, many of the websites of major news outlets featured partnerships or sponsors to create an interactive and engaging experience.

The common theme: audience reactions.

(See more comparisons of how different news organizations and social  media covered the SOTU here).

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